Practice Mgt Webinar: Have a Social Media Presence While Managing a Thriving Pediatric Practice

One of the questions I almost always get when I do a presentation on social media goes something like this... Where do I find the time to see all my patients in a day, manage my practice, be a mom, be a wife and on top of that, manage social media? This time, I wanted to do something different. So instead of listening how I would address this question, I've asked  Kristen Stuppy MD, FAAP to come on a webinar I'm doing for the AAP and be my … [Read more...]

#14 Dr. Natasha Burgert Joins Us To Talk About Social Media [Pediatric Practice Management Awesome-Cast]

Wow, we scored big this week and somehow convinced Natasha Burgert - queen of pediatric social media - to speak to us. Her real-life stories are great. Don't believe us? Watch/listen and see her Twitter effort or check out her blog. A special shout out to an awesome vaccine-related charity that Dr. Burgert supports: Shot @ Life! As always, you can get the AwesomeCast in different formats: iTunes Google+ PPMM Community … [Read more...]

Interview: Pediatrician’s perspective on why he loves his Facebook presence

For today's post, I have an interview with Dr. Seth Kaplan. Dr. Kaplan posted what I thought was a great response on SOAPM regarding Facebook, so I asked him if he would answer a few questions regarding his Facebook presence and how he is using it to leverage his practice. I know the answer to this already, but for the benefits of the readers of PediatricInc, tell me how you feel about your Facebook presence. I absolutely love my facebook … [Read more...]

Interview: Pediatrician's perspective on why he loves his Facebook presence

For today's post, I have an interview with Dr. Seth Kaplan. Dr. Kaplan posted what I thought was a great response on SOAPM regarding Facebook, so I asked him if he would answer a few questions regarding his Facebook presence and how he is using it to leverage his practice. I know the answer to this already, but for the benefits of the readers of PediatricInc, tell me how you feel about your Facebook presence. I absolutely love my facebook … [Read more...]

10 Things I learned from managing my practice’s Facebook page

I while back, I blogged about my favorite Facebook Pages. Among them was Winnsboro Pediatrics. Dr Kim Burlingham manages what I think is one of the best practice Facebook pages out there. Dr. Burlingham does a lot of cool things on there, but if I had to say why I like the page so much, I would have to say that she does a great job of  adding her own personality to each one of her post. Quick little remarks about the links she is posting which … [Read more...]

10 Things I learned from managing my practice's Facebook page

I while back, I blogged about my favorite Facebook Pages. Among them was Winnsboro Pediatrics. Dr Kim Burlingham manages what I think is one of the best practice Facebook pages out there. Dr. Burlingham does a lot of cool things on there, but if I had to say why I like the page so much, I would have to say that she does a great job of  adding her own personality to each one of her post. Quick little remarks about the links she is posting which … [Read more...]

How Does One Know When They Are Doing Social Media Right?

A couple of weeks ago, I spoke at the CCPA's annual meeting about social media. My pitch? Incorporate social media in your practice. Why? It is good for pediatrics and it is also good for you. During the questions and answers session, I was asked how does one know when they are doing social media right. Great question, but I think I gave the doc a poor answer. I didn't want to say, this is how you know you are doing it right, because … [Read more...]

Social Media: How to Use it to Improve your Practice

If you are in the Chicago area, I wanted to let you know about a chance to hear me speak. I will be speaking about Social Media: How to Use it to Improve your Practice at the CCPA Annual Meeting. If you are not a CCPA member, I'd suggest to become one. They are a great GPO. If you dont' know what a GPO is or how it can help your practice out, click on THIS link to learn more about how a GPO can save you serious money. And to learn more … [Read more...]

Social Media, More Than Just a Presence

Having an online presence does five things: 1) It allows the practice to engage patient outside of the practice which is appealing to parents. 2) It creates a sense of community which shows what the practice is about. 3) It gives parents/patients a platform to share their positive experience about the practice; which is critical in the context of potential patients/parents evaluating one’s practice from online reviews. 4) It allows … [Read more...]

Does Your Medical Practice Allow Anybody To Post Links and Comments on Your Facebook Page?

The short answer is yes. We do! Why? Because we think allowing patient to post links and commenting on our practice’s Facebook page helps us achieve these four things: It encourages communication It allows us to address issues that we would otherwise have a hard time addressing. Other patients will benefit by reading the discussions. We get an opportunity to show how we handle different situations. Not long ago, we had a parent post … [Read more...]