8 Tips To Help You Publish Better Post To Your Medical Practice's Facebook Page

Salud Pediatrics Facebook Page Screen Shot

Are you looking to improve your practice’ Facebook Page? Want to give it a little boost? Perhaps engage parents more, get more fans or add value to your community? Well, you are in luck if you answered yes to any of those questions. Below are eight suggestions you can implement today to leverage your practice's Facebook page. 1. Keep it short. First things first. People like to scan on Facebook. Keep your writing short for better responses. 2. … [Read more...]

Let’s Talk About What Happened In Vegas

My friends from the Pediatric Management Institute (PMI) put on another great practice management conference in Las Vegas last January. The content was excellent, thanks to the fabulous faculty PMI brought in. The topics varied from customer service principles to fundamental changes happening in the health insurance industry and how those changes are - or soon will be - affecting doctors' financial bottom line. Below are a few highlights … [Read more...]

Let's Talk About What Happened In Vegas

My friends from the Pediatric Management Institute (PMI) put on another great practice management conference in Las Vegas last January. The content was excellent, thanks to the fabulous faculty PMI brought in. The topics varied from customer service principles to fundamental changes happening in the health insurance industry and how those changes are - or soon will be - affecting doctors' financial bottom line. Below are a few highlights and … [Read more...]

Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management AwesomeCast]

Today, Chip and install about pediatricians' marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say competition, we don't mean other pediatricians, but rather retail based clinics and large hospital networks. The result of our poor efforts in differentiating ourselves? Parents don't really understand the value that comes from visiting the … [Read more...]

Q/A With Dr. Kristen Stuppy: Mother, Wife, Practicing Pediatrician, and Social Media Maven

Last year, Dr. Kristen Stuppy and I had an opportunity to do a webinar together for the AAP about social media. While preparing for the webinar and deciding on the content we were going to address, Dr. Stuppy and I exchanged several emails. Below, I’ve compiled our email and phone conversation along with the questions I asked Dr. Stuppy in preparation for the webinar. Dr. Stuppy’s answers provide a lot of insight in to the value of social … [Read more...]

Thoughts On The AAP NCE 2013 – Orlando

If you follow me on social media, you probably know I was in Orlando at the AAP NCE this past week. Every year right before the date of the convention, I start to dread going. Leaving town is always hard when you have a million things to do. And since we still have little ones, and I don't travel often for business, I feel a hint of guilt leaving my wife behind fending for herself. But once I arrive, the anticipation, excitement, and … [Read more...]

Practice Mgt Webinar: Have a Social Media Presence While Managing a Thriving Pediatric Practice

One of the questions I almost always get when I do a presentation on social media goes something like this... Where do I find the time to see all my patients in a day, manage my practice, be a mom, be a wife and on top of that, manage social media? This time, I wanted to do something different. So instead of listening how I would address this question, I've asked  Kristen Stuppy MD, FAAP to come on a webinar I'm doing for the AAP and be my … [Read more...]

#14 Dr. Natasha Burgert Joins Us To Talk About Social Media [Pediatric Practice Management Awesome-Cast]

Wow, we scored big this week and somehow convinced Natasha Burgert - queen of pediatric social media - to speak to us. Her real-life stories are great. Don't believe us? Watch/listen and see her Twitter effort or check out her blog. A special shout out to an awesome vaccine-related charity that Dr. Burgert supports: Shot @ Life! As always, you can get the AwesomeCast in different formats: iTunes Google+ PPMM Community … [Read more...]

How to Leverage Our Voices, Our Patients and Social Media

Fed up with learning that many kids in her community were getting the measles, Dr. Natasha Burgert decided to take the vaccine epidemic in her city head on. Over the 12 weeks of summer, she partnered with her patient's families to support ShotAtLife. This vaccine advocacy group allowed her to have a way to actively respond to the measles epidemic that affected her Kansas City community. In just a few weeks, she collected $6,740. That is … [Read more...]

NCE AAP: Do You Know How To Market Your Medical Practice?

Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing. Marketing is much, much more. It is more than a pretty Facebook page or a website. It is more than an ad in the Yellow Pages or even an newsletter from your practice. All those things are important, mind you. But it isn't the extent of a marketing … [Read more...]