The Reason Your Collection Letters Are Not Effective

Most patient collection letters I’ve seen come off very threatening and standoffish. They are written to intimidate. For example, they’ll say, “Final Notice” or “...your account will be sent to collections if you don’t respond...” The notion one is trying to convey is, you better pay now or else. At our practice, we sent out letters with these aggressive words. And most of them got ignored. So what did we do? We sent another letter but this … [Read more...]