#21 Pediatric Practice Management Trends [Pediatric Practice Management AwesomeCast]

Chip and I manage to squeeze in a recording for the AwesomeCast. We both give our thoughts on NCE, what we learned, but more important, the trends we spotted as we look forward to the next couple of years. I also share my thoughts on the Disney Institute and why I thought it was such a good program. Apparently, some people disagree with me. Enjoy! http://www.youtube.com/watch?v=3x8xnpqwWSI   iTunes MP3 Pediatric Practice … [Read more...]

Thoughts On The AAP NCE 2013 – Orlando

If you follow me on social media, you probably know I was in Orlando at the AAP NCE this past week. Every year right before the date of the convention, I start to dread going. Leaving town is always hard when you have a million things to do. And since we still have little ones, and I don't travel often for business, I feel a hint of guilt leaving my wife behind fending for herself. But once I arrive, the anticipation, excitement, and … [Read more...]

NCE AAP: Do You Know How To Market Your Medical Practice?

Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing. Marketing is much, much more. It is more than a pretty Facebook page or a website. It is more than an ad in the Yellow Pages or even an newsletter from your practice. All those things are important, mind you. But it isn't the extent of a marketing … [Read more...]