8 Tips To Help You Publish Better Post To Your Medical Practice's Facebook Page

Salud Pediatrics Facebook Page Screen Shot

Are you looking to improve your practice’ Facebook Page? Want to give it a little boost? Perhaps engage parents more, get more fans or add value to your community? Well, you are in luck if you answered yes to any of those questions. Below are eight suggestions you can implement today to leverage your practice's Facebook page. 1. Keep it short. First things first. People like to scan on Facebook. Keep your writing short for better responses. 2. … [Read more...]

How Well Do Parents Know What You Do As a Pediatrician?

During the summer months, I posted on our practice's Facebook page, a note encouraging parents, to schedule their children's wellness visits. Although the message was for our entire Facebook community, I wanted to catch the eye of parents with teenagers. Don’t know how well you manage teens in your office, but in our office, we have decent wellness visit numbers with younger patients. The teen population? Not so much. Once the teen years … [Read more...]

Pediatric Practice Management Seminar You Don’t Want To Miss

The content in many practice management seminars or conferences are either too generic (the one size fits all medical specialty approach) or too specific (subspecialty focused) in my view. As a result, it makes it difficult sometimes to figure out how to apply the lessons from other medical specialties to pediatrics. If only there was pediatric specific seminar, where everybody in attendance speaks your language (the language called Pediatrics), … [Read more...]

Pediatric Practice Management Seminar You Don't Want To Miss

The content in many practice management seminars or conferences are either too generic (the one size fits all medical specialty approach) or too specific (subspecialty focused) in my view. As a result, it makes it difficult sometimes to figure out how to apply the lessons from other medical specialties to pediatrics. If only there was pediatric specific seminar, where everybody in attendance speaks your language (the language called Pediatrics), … [Read more...]

Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management AwesomeCast]

Today, Chip and install about pediatricians' marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say competition, we don't mean other pediatricians, but rather retail based clinics and large hospital networks. The result of our poor efforts in differentiating ourselves? Parents don't really understand the value that comes from visiting the … [Read more...]

#9 Marketing Your Pediatric Practice [Practice Management VideoCast]

Marketing is a topic that most private practices are interested in. Who doesn't want to get the word out about their practice and draw more patients, right? When we think about marketing, however, we often focus on the tactics. In other words, we think about whether an ad in the paper or a post-card or social media is better than mailing a letter to daycares in the area announcing the new doc that joined the practice.  But marketing is much … [Read more...]

NCE AAP: Do You Know How To Market Your Medical Practice?

Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing. Marketing is much, much more. It is more than a pretty Facebook page or a website. It is more than an ad in the Yellow Pages or even an newsletter from your practice. All those things are important, mind you. But it isn't the extent of a marketing … [Read more...]

How Does One Know When They Are Doing Social Media Right?

A couple of weeks ago, I spoke at the CCPA's annual meeting about social media. My pitch? Incorporate social media in your practice. Why? It is good for pediatrics and it is also good for you. During the questions and answers session, I was asked how does one know when they are doing social media right. Great question, but I think I gave the doc a poor answer. I didn't want to say, this is how you know you are doing it right, because … [Read more...]

What Can A Medical Practice Learn From Big Brands?

During my MBA program, we often worked on benchmarking exercises to solve business problems. In class they’d ask us to investigate organizations that faced similar issues that our company was having. The intent was to find solutions (or even mistakes companies have made so we can learn from them) that others have implemented, thus incorporate lessons learned into our own business. It wasn’t easy to do these exercises because it was difficult … [Read more...]

How Web2.0 Can Help Your Medical Practice (Connect) Grow

Web 2.0 refers to the changing trends of the Internet, particularly with web design, which aims to enhance communication, information sharing, collaboration and functionality on the web. Just a few years ago, most web pages were static. When visiting a website one found the site had stagnant text with little or no user interaction. Today, web pages are much more dynamic. And as a result, new hosted services, such as social-networking sites, … [Read more...]