The Value of Having Core Values

There is a story about a frequent flyer that had reached her limit with the airline's flight crew. She did not appreciate the crew told jokes during pre-flight safety announcement. So she wrote a letter to the CEO of the airline. Among other things, the frequent flyer's letter said that felt the safety check announcements were very important therefore ought to be communicated in a serious manner. The CEO indeed receive the letter. His … [Read more...]

How To Best Market Your Medical Practice, Guaranteed

A while back, I had the chance to fly JetBlue for the  first time. I was excited to fly JetBlue because I had heard so many cool things about the airline. "Ah, you are going to love their DIRECTV feature and their leather chairs," people said. Others mentioned how cool JetBlue’s JFK terminal looked. Needless to say, I was looking forward to it. As I was finally boarding the plane, I realized that the overhead compartment was too small for my … [Read more...]