Can Doctors Be Brands?

    The American Medical News has a great piece about doctors being a brand. The article featured Dr. Terry Nicola, an avid runner that morphed his passion with his career. “After Dr. Nicola started his career as a orthopedic sports medicine physician, he continued running, competed in marathons and became an active member of various running clubs and organizations. As he started to gain recognition as a good runner, other runners looking … [Read more...]