Learn How To Create A Budget For Your Medical Practice

In medicine, the mention of the word profit is often viewed or interpreted as a dirty word. It is as if the word does not belong in the lexicon when health care is addressed.   I argue (in the context of the private medical practice setting) that profitability is a medical practice's responsibility for one simple reason. If the medical practice (also known as a business) doesn’t deliver profits, health care providers are unable to provide for … [Read more...]

Extra, Extra – Now Offering Coaching Services

People always ask me if I do practice management consulting.There was a time when I did. But for the past two or so years, I’ve responded by saying no. I enjoy consulting and love to do it, but I had to stop because of the time commitment. Recently, I was talking with a loyal reader of PediatricInc about this very topic and she suggested I do remote coaching. My friend, who owns her practice, explained that she doesn't necessarily need a … [Read more...]

Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management AwesomeCast]

Today, Chip and install about pediatricians' marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say competition, we don't mean other pediatricians, but rather retail based clinics and large hospital networks. The result of our poor efforts in differentiating ourselves? Parents don't really understand the value that comes from visiting the … [Read more...]

#17 What Every Medical Practice Needs to Know about Web Design [Pediatric Practice Management AwesomeCast]

For today's Pediatric Awesome-Cast Chip and I sit down with Alan Houser of Squareflair. Alan is a web designer. He and I worked together on Salud Pediatrics' website. I really enjoyed working with Alan. I've also enjoyed talking with him. We've had some interesting conversations ranging from web design (of course), to managing a small business, to how our wive's use the iPad. So I thought, why don't we bring Alan on the AwesomeCast so we … [Read more...]

NCE AAP: Do You Know How To Market Your Medical Practice?

Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing. Marketing is much, much more. It is more than a pretty Facebook page or a website. It is more than an ad in the Yellow Pages or even an newsletter from your practice. All those things are important, mind you. But it isn't the extent of a marketing … [Read more...]

I Don’t Know How Else To Put This, But My Ebook Is Kind of a Big Deal

If you are a regular reader of this blog, you probably know about my e-book, 101 Ways to Transform Your Practice. If you haven’t picked it up (it is free by the way) I wanted to give you a little nudge to do so. Not everything in the ebook is going to work in your practice. But at the very least, I think the ebook will spark ideas that you would have not had otherwise. If you are still not convinced, then let me share this little something … [Read more...]

I Don't Know How Else To Put This, But My Ebook Is Kind of a Big Deal

If you are a regular reader of this blog, you probably know about my e-book, 101 Ways to Transform Your Practice. If you haven’t picked it up (it is free by the way) I wanted to give you a little nudge to do so. Not everything in the ebook is going to work in your practice. But at the very least, I think the ebook will spark ideas that you would have not had otherwise. If you are still not convinced, then let me share this little something that … [Read more...]

The Secret to Getting Referrals

Have you seen those signs in doctor’s offices that read, “The best compliment you can give us is a referral?” Some say this is a great way to get referrals. Simply asking for one. I’ve also heard “healthcare marketing professionals” suggest that doctors ought to spend time in the community networking with other physicians like OB/GYNs, neighboring schools, daycares or any other person that can send a patient our way. At Salud Pediatrics, … [Read more...]

Why Your Practice Should be On Google Places

According to a Pew Internet study, 87% of adults use search engines (mostly Google) to find information. And an increasingly amount of those searches are for local stores and establishments. Seventy-three percent of all online activity is related to local content, according to data released by Google. One of the ways to take control of your listings on search engines is to sign up for a free service by Google called Google Places. This free … [Read more...]

Can Costco and Your Medical Practice Have Something in Common?

I always feel guilty when I’m at Costco and I sample a product without any intention of actually buying it. Like those delicious bite size quesadillas or that scrumptious guacamole dip.  More than buying it, I wish those sample size were bigger to tell you the truth. But that is why I have three kids… so each of them can get a bite for dad. I don’t think I should feel guilty though. Sampling product has been a common practice probably since … [Read more...]