8 Tips To Help You Publish Better Post To Your Medical Practice's Facebook Page

Salud Pediatrics Facebook Page Screen Shot

Are you looking to improve your practice’ Facebook Page? Want to give it a little boost? Perhaps engage parents more, get more fans or add value to your community? Well, you are in luck if you answered yes to any of those questions. Below are eight suggestions you can implement today to leverage your practice's Facebook page. 1. Keep it short. First things first. People like to scan on Facebook. Keep your writing short for better responses. 2. … [Read more...]

Learn How To Create A Budget For Your Medical Practice

In medicine, the mention of the word profit is often viewed or interpreted as a dirty word. It is as if the word does not belong in the lexicon when health care is addressed.   I argue (in the context of the private medical practice setting) that profitability is a medical practice's responsibility for one simple reason. If the medical practice (also known as a business) doesn’t deliver profits, health care providers are unable to provide for … [Read more...]

How Well Do Parents Know What You Do As a Pediatrician?

During the summer months, I posted on our practice's Facebook page, a note encouraging parents, to schedule their children's wellness visits. Although the message was for our entire Facebook community, I wanted to catch the eye of parents with teenagers. Don’t know how well you manage teens in your office, but in our office, we have decent wellness visit numbers with younger patients. The teen population? Not so much. Once the teen years … [Read more...]

Customer Service Axioms For Your Pediatric Practice

Have you noticed that everybody knows how to deliver exceptional customer service, except those that actually do? We're all customer service connoisseurs. We all can recognize excellent service. And we are even better at pointing out bad service. But when it comes time to execute, most fail. I think that the reason customer service is hard to execute, is not because we don't know how to, but because we easily forget. We often get wrapped up in … [Read more...]

Extra, Extra – Now Offering Coaching Services

People always ask me if I do practice management consulting.There was a time when I did. But for the past two or so years, I’ve responded by saying no. I enjoy consulting and love to do it, but I had to stop because of the time commitment. Recently, I was talking with a loyal reader of PediatricInc about this very topic and she suggested I do remote coaching. My friend, who owns her practice, explained that she doesn't necessarily need a … [Read more...]

Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management AwesomeCast]

Today, Chip and install about pediatricians' marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say competition, we don't mean other pediatricians, but rather retail based clinics and large hospital networks. The result of our poor efforts in differentiating ourselves? Parents don't really understand the value that comes from visiting the … [Read more...]

Q/A With Dr. Kristen Stuppy: Mother, Wife, Practicing Pediatrician, and Social Media Maven

Last year, Dr. Kristen Stuppy and I had an opportunity to do a webinar together for the AAP about social media. While preparing for the webinar and deciding on the content we were going to address, Dr. Stuppy and I exchanged several emails. Below, I’ve compiled our email and phone conversation along with the questions I asked Dr. Stuppy in preparation for the webinar. Dr. Stuppy’s answers provide a lot of insight in to the value of social … [Read more...]

Deceptively Easy Way to Improve Your Practice, Guaranteed

On a piece of paper, write down this question: It doesn't have to be written exactly like I wrote it. Any variation will do. Then, make copies. Several of them. For the next few days or even weeks, hand each parent that comes to visit your office the sheet of paper with the question on it. While they wait, they will have plenty to think about out. You can ask them to use the remaining space - as well as the other side - if they require … [Read more...]

#18 Is the Independent Physician a Dinosaur? [Pediatric Practice Management AwesomeCast]

Not too long ago, you couldn't avoid reading in the media about how the independent doctors  were becoming extinct. Pundits and experts in the field stressed that if independent doctors, those that own their own practice, didn't join, sell, merge or retire all together, they were going to walk the same path as travel agents, video stores and mom-and-pop own book stores. I've subscribed to a different thought. I'm crazy enough to believe … [Read more...]

#17 What Every Medical Practice Needs to Know about Web Design [Pediatric Practice Management AwesomeCast]

For today's Pediatric Awesome-Cast Chip and I sit down with Alan Houser of Squareflair. Alan is a web designer. He and I worked together on Salud Pediatrics' website. I really enjoyed working with Alan. I've also enjoyed talking with him. We've had some interesting conversations ranging from web design (of course), to managing a small business, to how our wive's use the iPad. So I thought, why don't we bring Alan on the AwesomeCast so we … [Read more...]