Does Your Pediatric Practice Need A Vision Statement?

Most vision statements I’ve read, are a bunch of fancy words put together in a somewhat coherent matter with the intent to demonstrate that the company or the business stands for something.

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As a result, nobody pays attention to them.


When crafted correctly, a vision statement is enduring and inspirational. It’s a guiding, transformational initiative, that removes the clutter and sets a defined direction for the practice’s growth.

A proper vision statement illustrates the organization’s purpose… why the organization exists.

And that is why your medical practice should focus on writing a vision statement.


A vision statement is a desire for your private independent pediatric practice. Another way to look at it is what you want the practice to become. Some refer to it as the desired end-state. In other words, how things could be instead of what they are.


The best visions are clear, concise, memorable and inspirational. Some of the best vision statements are from organizations in the non-profit sector.

Below I’ve brought along some of the best (IMHO) vision statements from non-profit organizations to help you visualize what one may look like for your practice. But also I think they provide insight into how just a few words can bring people together towards a common goal.

Feeding America: A hunger-free America
National Multiple Sclerosis Society: A World Free of MS
Alzheimer’s Association: Our vision is a world without Alzheimer’s
Habitat for Humanity: A world where everyone has a decent place to live.
Make-A-Wish: Our vision is that people everywhere will share the power of a wish.
San Diego Zoo: To become a world leader at connecting people to wildlife and conservation.
World Vision: For every child, life in all its fullness; Our prayer for every heart, the will to make it so.
Cleveland Clinic: Striving to be the world’s leader in patient experience, clinical outcomes, research, and education.
Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.
Boy Scouts of America: To prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.
Charity Water: believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need — clean drinking water.
Amnesty International: Amnesty International’s vision is of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments.


When a practice’s vision is strong, it is easier for employees and stakeholders to absorb and commit themselves to the goals and the values of the practice.

A compelling vision strikes a chord in people, motivates them by tapping their competitive drive, arouses desire for greatness and hopefully appeal to their need to make a difference in the world.

Simply put, without a clear vision, strategic plans are plain marching orders on a piece of paper with no guiding principle or ideal to plan.