Four Easy Steps To Successfully Create Bad Goals

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If you have kids, you know that for whatever reason, they like to do the exact opposite of what we tell them.

If you ask your child not to climb the furniture, you can almost be guaranteed that when you walk back into the room, your 6-year old will be on top of the furniture.

Any sentence that begins with don’t, stop, sit down, calm down, get up, come here, is in essence an invitation to do the opposite.

More than once, I’ve encouraged bad behavior in an effort to get them to do the right thing.

“Put your tongue on that sizzling skillet and let me know if it is hot? Go ahead. Do it!. C’mon, I really need to know!”

Naturally, the kid that was standing too close to the hot skillet and wouldn’t step back when I said,  get away from the hot skillet, responds by saying: No, I’m not doing that…. are you crazy? Pfffft, I’m stepping away.

Funny thing is, adults are like children.

With that in mind, I’m going to teach you how not to set goals in your medical office.

And I’m going to strongly recommend that you follow these incorrect ways of setting goals so that you will, well,  do what it is you do when people tell you to do something.

Four Ways On How Not To Set Goals

  1. Be as general as possible. – Why be specific when being general is just easier? In fact, my recommendation is that the more general you can be, the better. Announce goals as vague as possible. This way, you can keep your staff guessing.
  2. Don’t worry about measuring success. – Evaluating and comparing is hard, I know. You have to do math and stuff. Besides, if it is meant to be, it will happen. So forget about determining your practice’s capacity as ascertained by a silly purpose.
  3. Forget about timeliness. – Here is the thing, we are all very busy. We have tons of things to do. Cramming a project, a mission a strategy or an objective in a specific time frame dampens the free spirit in all of us. What is the rush? Why stress out? There is enough time and you will get to it sooner or later. Right? If I say I’m going to do something, I’m going to do it. No need to remind me every six months, I say.
  4. Don’t write anything down. – When you put things on paper, we get an anxious sense of commitment. But if you don’t write goals down, they remain a dream. And dreams can come true you know. But the real reason behind this tip is to avoid embarrassment. Finding your written goals in a drawer 2-years after writing them and knowing you didn’t get them accomplished ensues feelings of failure. That isn’t good.

I can’t stress enough how important it is to follow this advice. Don’t delay. Get on it immediately.


  1. This is awesome Brandon and so true. Number 4 is a big one that I struggle with. After failing a few times you start to think the way to not fail is to not write down the definition of success. I am going to write a few things down now.


    • Thanks Thompson. – Getting in the habit of actually writing goals and measuring is probably harder than anything else. Something I need to work on as well. That is why I wrote it.