NCE AAP: Do You Know How To Market Your Medical Practice?

Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing.

Marketing is much, much more. It is more than a pretty Facebook page or a website. It is more than an ad in the Yellow Pages or even an newsletter from your practice. All those things are important, mind you. But it isn’t the extent of a marketing strategy.

Companies that do great marketing understand that marketing is not a department, but rather an attitude. It is a way of life for the organization and everyone that works in it. It transcends the organizations. In fact, marketing begins even before you create your product or service.

At NCE, I will also be giving a talk on marketing with my friend Dr. John Moore.  I will be focusing on the essence of marketing. Specifically, I’ll be addressing five components that when woven together, you get marketing gold. Dr. Moore will be bringing it home by describing how social media can affect the inner workings of your practice network and your communication outside of your practice.

The talk is called Information Management: Marketing Your Practice From Handshake to Hashtags.

Dr. Moore and I will be presenting at 10:45 am Saturday, October the 20th. It is part of the Joint Program between the Section on Administration and Practice Management (H1020) and Section on Young Physicians. Check your brochure for details.

If you will be attending NCE this year, make sure to stop by our  talk. I think you will not be disappointed.

You may also consider attending all the sessions on this track.  Some of the most savvy doctors from a practice management perspective will be in attendance. This is the Superbowl of practice management, in my opinion. If you want to learn how to manage your practice, you will not want to miss  it.

Click on the link to download the flyer for all the practice management events at NCE this year.

Oh, and remember to come say hi. I’d love to meet you in person.


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