10 Things I learned from managing my practice’s Facebook page

I while back, I blogged about my favorite Facebook Pages. Among them was Winnsboro Pediatrics. Dr Kim Burlingham manages what I think is one of the best practice Facebook pages out there. Dr. Burlingham does a lot of cool things on there, but if I had to say why I like the page so much, I would have to say that she does a great job of  adding her own personality to each one of her post. Quick little remarks about the links she is posting which add character to her site and of course to her practice.

When you get a chance, take a look at  Dr. Burlingham’s Facebook page. In the meantime, here is Dr. Burlingham’s  10-things she has learned from managing her practice’s Facebook page. 

  1. There are some people that “like” everything- mostly the retired grandma types and if several days go by without them liking your posts, you’ll want to check with their families to see if they are OK.
  2. Just because somebody doesn’t hit the “like” button doesn’t mean they didn’t read it- I am always surprised at the number of people that mention that they read about “it” on my page while in the office with their child but never once have hit the “like” button
  3. People take the time to “like” stupid stuff and jokes a lot more than a good solid article. The post that has had the most likes/reach during this past month on my page was an “E-Card” that had a picture of a mom resting her head on an armchair with a quote “the moment you realize that the kids have been in bed asleep for thirty minutes and you are still watching Nichelodeon.”
  4. It takes time to keep the page up but it is a heck of a lot easier to do if you “like” other pediatrician’s pages and freely share the gems they have found on to your own page. Also “like” hospital, poison control, safety, etc pages.
  5. Always try to add a bit of your own voice onto the links you share on your page.
  6. Middle school and high school boys will “like” the oddest posts, for example 3 of them liked a post about the fact that stepping on a Lego hurts more than childbirth.
  7. Info-graphics and e-cards are in, pictures of cute babies are in, links without thumbnails are rarely liked.
  8. Let people know about things going on in their community – plays, library events, etc. The non-profits love help in spreading the word.
  9. Include visual office contests on your Facebook page. Our last one, right before the 4th was to guess the weight of a watermelon.
  10. Somehow my practice Facebook page is attached to my Twitter feed and whatever status update I put on Facebook goes to Twitter which is not very twittery. I have to fix that.

Dr. Burlingham also manages a page called We Are Pediatricians  which is a great resource for those of you looking for content to share on your Facebook Page.