What Is So Special About Your Medical Practice?


Why should your medical practice survive? Why should patients/parents/customers continue to come to your office? Is there anything exceptional about the practice you work for? Does your medical practice do something differen? What is different about your practice? What is so special about it?

What do you have that the practice down the street doesn’t have? Is your doctor smarter than the other doctors from the other practice? Is your staff better qualified? Is your waiting room more comfortable? Are your magazines in the waiting area better? Why should you deserve to survive the downturn and not the practice down the hall? What is so special about your medical practice?

I often ask these questions. They help me focus on our competitive advantage.

How about you? Do you have good answers to these questions? I’d like to hear them… ’cause I’ll be the first to admit, I don’t have good answers to all these questions.

I suspect that the business of health care is going to become more competitive. Long gone are the days of “let’s build it and they will come.” We’ll have to be proactive. And answering these questions will give us a better chance of setting ourselves apart from the pack. This is what I think.

What are you doing to stay relevant? How are you creating value? What are you doing to be special?

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  1. The question is: what is your brand? Once you can answer that question, you will be able to answer what you ask above.